Intelligence. Ingenuity. Impact.

Tectonic Ideas Lab is a strategy & innovation consultancy. We take on brand & business challenges impervious to conventional solutions.
OUR WORLD VIEW

We need a methodology in sync with today's competitive dynamics.

We are in a new economic era. Whether historians end up calling this period the Industrial Revolution 4.0, the New Normal or the Post-Covid period, we have undoubtedly crossed the threshold.

The two defining characteristics of our times are the accelerated speed of change and the widespread uncertainty. 

Advancements that took decades to develop now are making exponential jumps in a matter of months. New technologies are eliminating the barriers between industries and opening up the competition to new entrants. It is harder to forecast how an event in one sector may impact the broader global ecosystem in an ever-more interconnected world.

There is an inevitable move from established thinking to the new at every similar point in history. Just as the steam engine gave way to the internal combustion engine, so will the previous era's processes to new frameworks and approaches. 
As expert strategy and innovation practitioners, we know first-hand the limitations of working with the previous era's mindset.

By our estimation, nearly 90% of any innovation programs never make it beyond the presentation deck. 

The high failure rate points to a broken legacy system. There is a misalignment of interests, business models, time-frames, and end goals.

We intend to improve the odds. Our Design, Build, Operate & Transfer model is engineered to reimagine how we work with our clients and implement ideas.

Our approach combines imagination, pragmatism, and a healthy dose of 'why not.'

DBOT (Design Build Operate Transfer)
Design
IIn this phase of the engagement, we focus on diagnosing the problem. We look beyond the symptoms to get at the heart of the issue through research, data analysis, and intelligence gathering.

Informed with the insights, we ideate and devise solutions, strategic initiatives and programs in collaboration with our clients.

DIAGNOSE. IDEATE. PLAN.
DBOT (Design Build Operate Transfer)
Build
With the blueprint in place, we work to translate concepts into concrete deliverables. We take an iterative development approach and quickly adapt the strategy based on real-time market feedback and operational realities.

The team prioritizes speedily creating a pilot program or a functioning prototype to test market acceptance.

DEVELOP. EXPERIMENT. PROTOTYPE.
DBOT (Design Build Operate Transfer)
Operate
We actively run the day-to-day operations of the programs developed in the previous stages.

Whether in collaboration with internal teams or fully autonomous, we become operators and take on all the activities required to grow and sustain the program. This is a critical differentiation of our operating model.

LAUNCH. ADAPT. SCALE.
DBOT (Design Build Operate Transfer)
Transfer
We don't believe in black box consulting approaches. Transparent knowledge transfer is a critical component of our DBOT method.

We build up internal capabilities and provide advisory services to empower our clients to become fully self-sufficient. The success of the engagement is measured by how well our clients can drive operations forward at the end of our engagement.

KNOWLEDGE TRANSFER. ADVISORY. SUPPORT.
HOW WE WORK

No two clients are the same, and nor should our solutions. We are built for the new economy without the unnecessary overheads and bureaucratic glut.

Team

We leverage a global network of experts, innovators and creative talents and bring them together to suit the specific client's program requirements.

Jae Hwang

Chief Maverick

Engagement

We work with our clients to find an optimal engagement model. We find that eliminating an engagement's structural flaws can exponentially increase the success rate of a project.

  • Access Retainer

  • Success Fee

  • Project Based Fee

  • Equity

Values

Our core values guide our every decision. We seek to devote our resources to a handful of bold clients who sense the changing landscape and are ready to shape the future.

  • Say what you mean.

  • Embrace experimentation.

  • Seek out diverse perspectives.

  • Challenge the status-quo.

  • Understand the why.